TL;DR
White label means another company does the work and you deliver it under your own brand. It lets small agencies offer more services without hiring, but you stay responsible for quality, so choose partners carefully and keep control of the client relationship.
How it works
You sell a service such as development, SEO or design to your client at your price. A partner delivers it quietly behind the scenes, and you present the result as part of your agency offering.
Benefits
- Offer more services without permanent hires.
- Scale capacity up and down with demand.
- Keep a single point of contact for the client.
- Test new services before building an in-house team.
Risks
- Quality problems reflect on your brand.
- Margins can be thin if you underprice.
- Over-dependence on one partner.
- Data and confidentiality concerns.
How to choose a partner
- Review samples and ask for references.
- Run a small paid test project.
- Agree turnaround times, revisions and communication.
- Sign an agreement covering confidentiality and ownership.
- Keep a backup partner.
Price resold work properly
Add your management time, quality checks, risk and margin on top of the partner cost. Reselling at cost plus nothing is a recipe for unprofitable busywork.
Keep the client experience yours
Your branded proposals, portal, invoices and communication are what clients experience. A white-label client portal keeps everything under your name even when parts of the work are delegated.
AgenciesWP gives your clients a portal under your own brand and domain, with projects, proposals, invoices and messages in one place. See the features or see pricing.
FAQ
Is white labelling ethical?
Yes, when you take responsibility for the work and respect confidentiality. Check your client contracts for any disclosure terms.
How much margin should I add?
Enough to cover your management time and risk. Many agencies aim for a meaningful markup rather than reselling at cost.
More tips for agency owners and freelancers
- How to Price Agency Services: Hourly, Project or Retainer?
- Client Onboarding Checklist for Agencies and Freelancers
- How to Get Clients to Pay on Time: Practical Tips for Freelancers and Agencies
- How to Stop Scope Creep: A Guide for Agencies and Freelancers
- From Freelancer to Agency: When and How to Scale Your Business
- Agency Profit Margins: What Is Healthy and How to Improve Yours
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